As we celebrate the U.S. Navy's birthday, it's fascinating to look back at how the service has recruited sailors throughout its history. The Navy's recruitment posters offer a unique window into the changing times and values of American society, particularly during major conflicts of the 20th century.
As we reflect on the Navy's long and storied history this birthday, these recruitment posters serve as a vivid reminder of how the service has adapted to changing times while maintaining its core values of service, courage, and commitment.
Pre-WWI
“Young men wanted // for U.S. Navy.” 1909, Object #: 00.2010.058.
The poster above features a confident sailor in his uniform, with a ship and factory in the background, symbolizing adventure and industry. Before World War I, the U.S. Navy made their posters to specifically attract young men. By showcasing both financial incentives and career prospects, along with appealing visuals, the Navy effectively drew in male recruits eager to serve and be part of America's expanding influence.
| WWI
"I want you for the Navy: Promotions for any one enlisting Apply any recruiting station or postmaster." By Howard Chandler Christy 1917, Object #: 00.2010.025
The poster above features a confident sailor in his uniform, with a ship and factory in the background, symbolizing adventure and industry. Before World War I, the U.S. Navy made their posters to specifically attract young men. By showcasing both financial incentives and career prospects, along with appealing visuals, the Navy effectively drew in male recruits eager to serve and be part of America's expanding influence.
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WWII
"Dish it out // with the Navy!” By McClelland Barclay USNR 1942, Object #: 00.2010.094
Created in 1942 at a time when the Navy urgently needed more soldiers after the U.S. entered World War II, this poster successfully tapped into American patriotism and the desire for revenge after Pearl Harbor.
| Cold War
“Atomic adventure // Navy,” By Joseph Binder 1956, Object #: 2018.10
The poster above features a confident sailor in his uniform, with a ship and factory in the background, symbolizing adventure and industry.
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Conclusion
Recruitment posters serve as a visual timeline of history, highlighting the Navy's enduring passion and commitment despite facing times of hardship. All of these posters are located for viewing at the Intrepid Museum. Tickets to visit the Museum and check out our collections for more information are available for purchase here.
